Empowering Rural India: KeVi Mart E-commerce Platform
KeVi Mart represents a groundbreaking venture into the world of rural e-commerce. Developed in partnership between a dynamic company and the government, this platform uniquely addresses the challenges faced by rural and semi-urban India. By implementing innovative solutions like Aggregators and Campaigns, KeVi Mart has transformed the e-commerce landscape, making it more accessible and efficient for its distinctive user base.
Navigating Rural E-Commerce Complexities
The primary challenge was adapting e-commerce for a rural demographic. This included tackling high logistic costs, limited technological literacy, and varied smartphone availability.
- High logistic costs in rural areas
- Limited technological literacy among users
- Scarcity of smartphones in these regions
Innovative Approach
Our approach was multi-faceted, focusing on user-friendly design and cost-effective logistics. We introduced the concept of 'Aggregators' to act as intermediaries, facilitating orders and deliveries. Additionally, we launched promotional 'Campaigns' to boost sales and reduce delivery costs.
- Design of an intuitive, multi-language application
- Implementation of Aggregators for efficient logistics
- Introduction of Campaigns for increased sales
- QR code-driven logistics for streamlined operations
- Multi-faceted payment gateway integration
The Impact
KeVi Mart successfully increased rural and semi-urban engagement and sales for variety of products.
- 15000+ Orders in first two months
- 1.2L+ Product SKUs uploaded
- 20+ Successful Campaigns
Project Information
Completed in
16 Weeks
Category
E-commerce
Tech Stack
React, MongoDB, Python, Kotlin
