Virtual Storefronts: YuDoo Video Shopping Platform
YuDoo is revolutionizing retail in India by creating a customer-centric app that connects local shopkeepers directly with consumers. This innovative platform, available on both Android and iOS, allows customers to explore local stores, interact via chat, audio, or video calls, and conveniently place orders. The integrated Seller App empowers vendors with customer, order and marketing management, while an admin panel provides oversight and direct customer interaction capabilities. By blending the convenience of online shopping with the personal touch of in-store interactions, YuDoo is revolutionizing the retail landscape.
Navigating Live Commerce Challenges
Live commerce being a new concept, YuDoo faced numerous technological challenges. Implementing a live cart system over video calls and ensuring robust server architecture were significant challenges. Balancing the interactivity of chat, audio, and video functionalities while showcasing shop videos and products demanded innovative solutions and meticulous planning.
- Live cart functionality during video calls
- Robust server architecture for seamless interactions
- In-house implementation of WebRTC for quality & cost-effectiveness
- Providing seamless transition between chat, audio & video interfaces
Crafting a Dynamic Retail Experience
To tackle these challenges, our approach centered on understanding the client's needs and the expectations of the end-users. We developed multiple innovative features both on the customer side and the seller side. Our iterative agile development process ensured that each feature was refined for optimum performance.
- Live video call color correction for accurate product display
- Enabling multi-customer video calls for enhanced engagement
- Admin features for call intervention and seller support
- Special offers and festival discounts integration
- Reverse-call feature for proactive seller engagement
The Impact
YuDoo bridged the online-offline retail gap for the first time, empowering both the local sellers and also the customer across India.
- 2000+ orders processed
- 60+ sellers across Gujarat and Mumbai
- Highly satisfied customers
Project Information
Completed in
18 Weeks
Category
E-commerce Platform
Tech Stack
Android, iOS, SQL, Python, WebRTC
