KeVi Mart represents a groundbreaking venture into the world of rural e-commerce. Developed in partnership between a dynamic company and the government, this platform uniquely addresses the challenges faced by rural and semi-urban India. By implementing innovative solutions like Aggregators and Campaigns, KeVi Mart has transformed the e-commerce landscape, making it more accessible and efficient for its distinctive user base.
The primary challenge was adapting e-commerce for a rural demographic. This included tackling high logistic costs, limited technological literacy, and varied smartphone availability.
High logistic costs
in rural areas
Limited technological
literacy among users
Scarcity of smartphones
in these regions
Our approach was multi-faceted, focusing on user-friendly design and cost-effective logistics. We introduced the concept of ‘Aggregators’ to act as intermediaries, facilitating orders and deliveries. Additionally, we launched promotional ‘Campaigns’ to boost sales and reduce delivery costs.
Design of an intuitive, multi-language application
QR code-driven logistics for streamlined operations
Implementation of Aggregators for efficient logistics
Multi-faceted payment gateway integration
Introduction of Campaigns for increased sales
KeVi Mart successfully increased rural and semi-urban engagement and sales for variety of products.
15000+ Orders in first two months
1.2L+ Product SKUs uploaded
20+ Successful Campaigns
By bridging the gap between complex medical data and intuitive access, we’ve empowered healthcare professionals to make better decisions faster, ultimately improving patient outcomes.
